As COO, Joanne oversees SoFi’s consumer-facing functions including marketing, business development, partnerships, and member services. Bradford joined SoFi from Pinterest, where she led global commercial and content partnerships, platform adoption and monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft and BusinessWeek. Throughout her career, she’s had significant experience leading product marketing, business development and programming, as well as building global sales and marketing teams.
Bradford serves on the board of CARE, which provides aid to the poor around the world. She is a founding advisor to Lean In. Joanne has a bachelor’s degree in journalism with an emphasis in advertising from San Diego State University.