Head of Global Marketing
As a senior marketing professional with over 12 years’ experience, I have built a career working for some of the world’s leading organisations in Australia and overseas. This has given me a deep understanding of business and consumer markets and how to develop and implement effective strategies around growth, acquisition, engagement and retention. My passions are all things digital marketing, branding, communications, quality lead generation, “bridging the gap” between sales and marketing, and most importantly driving revenue and growth from marketing activities.
I am a strong leader who consistently takes the most challenging projects and drives significant ROI. Recent results include a 600%+ increase in lead generation, over 800% ROI on campaigns and a 21% boost to sales figures in 1 year with additional revenue of $10.2M